Luminex, the leading Genk-based technology company, is extending its partnership with KRC Genk for the next three years and will become a name partner of the Fanzone, which will henceforth be named "Luminex Fanzone". This move highlights the strong bond between two Limburg brands, which launched their collaboration last season under the campaign "Amazing experiences start in Genk".
Luminex, known worldwide for its innovative technologies to control light, audio and video at major events such as the Eurovision Song Contest, the Olympics and Glastonbury Festival, is now adding a new element to its partnership with KRC Genk.
Supporters now celebrate and hang out in Luminex Fanzone
As an eye-catcher of the renewed partnership, the KRC Genk Fanzone will be renamed the "Luminex Fanzone", with Luminex committing to further develop the Fanzone over the next three years and make the experience better for fans. Thus, fans can already expect a first upgrade in September. A large LED screen will be installed, allowing fans to enjoy entertaining content both before the game and in the third half.
Sem Franssen, Director Business and Development at KRC Genk, is excited about the partnership extension: "We are extremely happy to continue and expand our collaboration with Luminex. Their expertise in technology and entertainment aligns perfectly with our ambition to offer our fans the best possible experience. The Luminex Fanzone will play a central role in strengthening the bond between the club and our supporters."
Bart Swinnen, CEO of Luminex, also welcomes the new and closer partnership: "As a Genk-based company, we are proud to strengthen our ties with KRC Genk. This collaboration fits seamlessly with what Luminex stands for. Globally, our technology is used to create unique experiences. With the renewal of the partnership, we look forward to great moments in the Luminex Fanzone."
Shared Genk roots
Both Luminex and KRC Genk have their roots in Genk and share a passion for innovation and quality. Both organisations are proud of their Limburg origins and aim to put the region on the world map. The shared roots strengthen their collaboration, focusing not only on sports and entertainment, but also on fostering local talent and the regional economy. With this renewal of the partnership and the addition of the Luminex Fanzone, Luminex and KRC Genk confirm their commitment to fans and their shared vision of a future full of innovation and unforgettable moments.