The collaboration fits perfectly within the club’s philosophy. Everyone who contributes in blue and white to the overall matchday experience deserves quality support – stylish and comfortable. Starting this season, KRC Genk’s staff will be easily recognizable and uniformly dressed in sustainable workwear tailored to their tasks and needs.
“On matchday, we expect top performances from all our staff – on the pitch and off it,” says Head of Business Sem Franssen. “That means you also need to feel good, both literally and figuratively.”
Tricorp is a well-established name in Europe in the field of professional workwear and actively profiles itself as a sports sponsor on the international stage. The brand is active in more than 18 countries, with a network of 1,800 dealers, and has a strong focus on innovation, customization, and sustainability. Naturally, KRC Genk’s new workwear is sustainable and in line with Tricorp’s vision. This means not only careful use of materials but also fair production, comfort, functionality, and safety.
“The partnership with KRC Genk is an important step for Tricorp Workwear in the European market,” says Dieter De Clerq, Export Manager at Tricorp. “The international reputation and strong identity of Genk fit perfectly with our brand. Together, we are strengthening our presence in Belgium while offering workwear that gives professionals both style and comfort, helping them perform at their best.”
KRC Genk looks forward to a sustainable partnership in which comfort, appearance, and experience go hand in hand – for the people on the pitch and behind the scenes.